I've been waiting to post this image for over two months! We shot this in July, but I had to wait because the magazine that commissioned the shoot has "first publication rights." Now that the October issue of Research Magazine is on the streets, the embargo has been lifted.This is Peter Kaufman. He lives in here the Richmond area and is a well known writer, lecturer and an all-around marketing guru. These days, he focuses on the financial services sector of the economy (stress, anyone?). But Peter's insight on marketing and communications strategy is wide ranging--you got a question about how to position a product? He's got the answer.
Anyone who knows Peter will agree that he's one of those "glass half-full" kinda guys. Peter and his partner, Heidi Workman, formed the The Hoople Group after Wachovia Securities left town last summer. Like a lot of folks, they really wanted to stay here in Richmond, and not relocate to St. Louis (nice town, just that folks have roots here).
Peter is a frequent contributer to magazines and webzines, and Research was doing a story on him for this month's issue. We needed to shoot Peter in the classic modern "financial district" environment. Since he serves clients throughout the nation, I wanted his portrait to look as if it could have been shot in L.A, Atlanta, or New York. So, that's what we did...found the best darn parking deck roof-top view in Richmond and persuaded (really, we asked very, very nicely and produced a copy of our insurance certificate) the building management to let us up there.
Hassan and Winifred both worked with me on this shoot.
All images and text Copyright Elaine Odell, Church Hill Photography, LLC, 2008.