Best Lawyers Shoot

Here's an example of a great team effort with the client, ad agency, subjects and crew.

We shot this over a 2-day period at the studio. Before that, I was involved in the concept development (a rare treat). Amy Smith Pike, Marketing Director for Durrette Bradshaw PLC, got us all on a conference call to toss around some ideas with the "creative ninjas" at Prototype Advertising.

We liked the idea of shooting from a "heroic" angle so the fellows would appear to tower above us mere mortals. After a round of test shots, we settled on cropping just below the hips and keeping the camera just below the knees of the subject.

Each of the attorneys came to the studio separately so we could capture different angles and body positions for each fellow. Stylist, Winifred, got the guys ready for the camera and helped us get relaxed, natural looking poses. Assistant, Hassan Pitts, ran the computer so Amy could keep tabs on what we were capturing thru the camrea.

Following the shoot we posted proofs for the client, subject and art director to select from.

Once folks settled on their favorite images, we uploaded the high resolution files to our server so Keith Poole at Prototype could download and compose the layout. And here's the finished product. From concept to publication within 3 weeks.