Carole explained to me that Owen & Owens had a well-designed website, but the home page and sub-pages, showed 20-something models in business suits. Seems the web developers had used stock photography for the site. It was becoming clear that if a potential clients go to the website to learn about the firm before scheduling an appointment, they might be a little confused once they got to the offices for a meeting and didn't see the folks who were featured on the website home page.
As you can see by the images here, the attorneys and staff at Owen and Owens, are all very attractive and they had new modern offices which served us well for keeping with the existing color scheme and feel of the website.
Over the years, I've learned that the professionals in charge of marketing, advertising and public relations for legal firms agree that it is the people in the law firm they are promoting (the attorneys and their staff,) not specific legal processes, documents or judgments. That's why we get asked to images of the attorneys in their environments. No one has ever asked us to photograph a contract, judgment or a deposition manuscript.
Since we wanted to make it easy for the web designers to "drop in" new images to the existing website, we composed the shots in a way that would fit the current page layouts. We were shooting with the Canon 5D MkII, which allowed us to shoot wide, giving both the web designer and the print designer maximum flexibility with the images for a variety of layouts.
The image capture was completed in one day at the law offices with Hassan Pitts, assistant and Winifred Halliday, stylist. We used a combination of strobe and available light. Online proofing followed along with and a few days of post production for final delivery of high resolution and low resolution files.
All images and text Copyright 2010, Elaine Odell, Church Hill Photography, LLC.
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